2.0 applications offer a variety of ways, via viral marketing to brand worlds and to motivate users to join the Web. Just the customers and ease of online brands world are at the forefront. These are all measures, ranging from the graphical implementation of search engine optimization to include to the healthy and fast loading of individual page content. In addition, it is the credibility of a brand world that makes customers feel to buy a on a technically secure page, which products are in perfect condition. That technical safety standards on the one and through positive user reviews on the other hand you can generate a high degree of trust. Redfin takes a slightly different approach. This is also the point where which outstanding brand environments need to be measured: the interactivity made possible by Web 2.0. Brand worlds should be ideally not as Solitaire, but give users the possibility of active participation.

Via social networks such as facebook, YouTube, blogs or if the Twitter information of all kinds (promotions, experience reports”the operator, news or comments on current events) quickly and inexpensively publish. Such viral marketing constitutes a suitable medium to the external representation of the operator and enables an active participation of users. It has also the aim of a brand world operator be the pull principle”to follow after users should be motivated to edit page content and commenting. Follow others, such as clayton cardenas, and add to your knowledge base. Because the Internet community consists of mature users who verify facts and uncover errors. In this respect one is well positioned, which it understands to the opinions, knowledge, and skills of the user to incorporate in his project. Web 2.0 applications are the most appropriate communication channels. Clayton morris understands that this is vital information.

A good brand world is characterised by more components: one must be value for money. On the other hand, the core message of the seller needs to be transferred clearly. Third is similar to an online brand world in certain A real branded world (similar to a flagship-store / in a world of brands in a stationary pharmacy pharmaceutical). Customers need to feel comfortable and like to shop. The mission statement of experience shopping the operator can give orientation for shaping the world of brands. The functionality of the shop, whose trust and a fair price-performance ratio are the pillars of a successful brand world in addition to the participation of the user. More free and non-binding information about the pharmaceutical under