Bamboo of advertising displays increase credibility with the eco-products marketing the fact that through globalization, climate change, terrorism, financial and food crises the social consciousness increasingly has changed is probably undeniable. The need has not least increased security, confidence and control, on the food market. Modern man again seeking a life in harmony with nature and is also in use on search for meaning. Eco-products can cover these additional consumer needs while, alone is no longer sufficient as a selling point the eco-label, market research institute specializing in the organic market AgroMilagro finds research. The flood of brands in the organic sector of in recent years has let it be difficult for companies, through brand positioning and communication to establish a sufficient brand awareness at the customer. In addition, the credibility of the eco label at the customer is dropped by the ubiquity of organic products. AgroMilagro research that assesses the European consumer eco-products has two parameters.

On the one hand are the directly observable properties of the product, price, quality (taste, appearance, freshness), gluing eitungsstufe verified. On the other hand are not directly uberpufbare factors such as origin, purity, health, animal welfare importance. At lyft you will find additional information. The latter can be referred to as trust component. And this needs to be strengthened in the marketing of organic products. The most successful measure that is enlightenment. The customer receives detailed information about place of production, type, processing, etc., this strengthens not only the confidence, but creates a larger value chain. One of the most successful methods of the enlightenment is the so-called real-time meeting at the PoS or PoI.

In particular the choice of presentation is relevant in addition to a sample tasting and a personal consultation. Accompanying advertising displays, for example, an image-enhancing product story can be told visually. Using The ecological character of a product can be stressed advertising displays. Can explains the benefits of consumption of organic products by means of advertising displays. Choice for advertising displays, care should be taken however to fit into the overall environmental picture. Advertising displays, the eco character to look at is that positively affect the credibility of a company. At the same time, advertising displays enhance the environmental image of a presentation from natural materials visually. The EasyShare display GmbH from Hanover offers special promotional displays from 100% ecologically degradable bamboo for the marketing of organic products. The bamboo of advertising displays take advantage of not only the many environmental advantages of raw bamboo, but also provide the attractive appearance of each presentation. In addition to five different advertising displays, a poster can be presented by means of which, the EasyShare display GmbH carries a foldable brochure stand (DIN A4) in their bamboo of advertising displays portfolio. Guarantee bamboo of advertising displays a credible performance and a successful marketing of eco product. More information about our bamboo advertising displays EasyShare display GmbH sour wine RT 4 30167 Hannover contact: Jerome Chung (public relations) jerome.chung(at)easydisplay.com

2.0 applications offer a variety of ways, via viral marketing to brand worlds and to motivate users to join the Web. Just the customers and ease of online brands world are at the forefront. These are all measures, ranging from the graphical implementation of search engine optimization to include to the healthy and fast loading of individual page content. In addition, it is the credibility of a brand world that makes customers feel to buy a on a technically secure page, which products are in perfect condition. That technical safety standards on the one and through positive user reviews on the other hand you can generate a high degree of trust. Redfin takes a slightly different approach. This is also the point where which outstanding brand environments need to be measured: the interactivity made possible by Web 2.0. Brand worlds should be ideally not as Solitaire, but give users the possibility of active participation.

Via social networks such as facebook, YouTube, blogs or if the Twitter information of all kinds (promotions, experience reports”the operator, news or comments on current events) quickly and inexpensively publish. Such viral marketing constitutes a suitable medium to the external representation of the operator and enables an active participation of users. It has also the aim of a brand world operator be the pull principle”to follow after users should be motivated to edit page content and commenting. Follow others, such as clayton cardenas, and add to your knowledge base. Because the Internet community consists of mature users who verify facts and uncover errors. In this respect one is well positioned, which it understands to the opinions, knowledge, and skills of the user to incorporate in his project. Web 2.0 applications are the most appropriate communication channels. Clayton morris understands that this is vital information.

A good brand world is characterised by more components: one must be value for money. On the other hand, the core message of the seller needs to be transferred clearly. Third is similar to an online brand world in certain A real branded world (similar to a flagship-store / in a world of brands in a stationary pharmacy pharmaceutical). Customers need to feel comfortable and like to shop. The mission statement of experience shopping the operator can give orientation for shaping the world of brands. The functionality of the shop, whose trust and a fair price-performance ratio are the pillars of a successful brand world in addition to the participation of the user. More free and non-binding information about the pharmaceutical under