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Better to use to advantage the strategies, we must develop what it can be known as strategical attitude. It is the way as the person if door ahead surrounding it in which he is inserted. If to focarmos the organizations as surrounding where if they practise the strategies, we will see that all part of the choice of the same ones. The leaders must assure that the strategies well are not only chosen as well as, are executed by all the members of the organization. In such a way, for the choice of the strategies, the people must opt to those that reach the main objectives effectively and that they raise the ability essential of the organization to the point to create a competitive differential perceived by the suppliers, customers and mainly for the competitors. The option for the future strategy must leave of the identification of the current strategy, what it requires in part, to a strategical position, and another one, to the knowledge of the tipologia most common used to identify it. The known types most common and of strategies are offensive and the defensive. These strategies are used in accordance with the behavior of the competition, leading in consideration the potential of its leaders.

A type of strategy exists known as neutrality strategy that even so possesss significant difference with excessively, it is not cited. In the neutrality strategy the organizations simply ignore the behavior of the competition and continue acting as if they were only in the market. The neutrality strategy can be passive or active the passive strategy is that one where the organization does not possess clear objectives and its development happens for an accidental action of the nature. Its leaders do not have conscience of the direction to be taken and consequently they do not know to guide led its. Normally the leaders do not have domain of the variety of tools that can be used for the reach of the success and look for to base in the practical experience of the internal processes the organization.