Maybe you've heard this term somewhere, or you've read in a magazine or maybe you saw it on a website, buenoo this term really exists and is not simply the person who obtains a benefit in exchange for consuming a product, be it for personal use, some service or just something you get and what benefits in some way. To locate you a little in the context I must say that you prosumer is somehow a smart consumer, and know the consumer is the person who uses, in other words the person who purchases, pays and uses a good or service while the prosumer consume, pay, use and get some monetary benefit in return. The prosumer is a person who does business from its consumption, ie create an income that allows you to deposit money in your pocket. Like everything in life, the prosumers they could be subdivided into: The simple prosumer, who is the person you are looking for discounts on items they consume, believe they are receiving a benefit consuming because a discount and do not realize that just as you're spending your money, in some cases companies prepare programs to register their clients to their promotion systems so that in this form to receive discounts, promotions, invitations, etc that Can is of benefit "in some way, but finally the simple prosumer must withdraw money from your pocket to buy and access a discount or promotion and thus keep the company as a customer subscribed to preferential or special.