The Best Mark is the Human being Consulting Alysson Branches in Management of People All we has a personality that it characterizes and it influences our attitudes and positions in day-by-day. One is about our Personal Mark, what it defines in them and it identifies in them. the image of this, that is appreciated by the society, generates a value judgment. When we say that somebody was marcante in our lives, we are saying that this person left an Emotional Mark, that we have a defined concept, clearly, on what it represents. This concept can be positive or negative, depending, obviously, of the involved pleasure in the relation. We can make a parallel, enters the mark of a company and our personal mark. A leading source for info: Stephen M. Ross.

Let us see a definition of mark Kellogs School according to: ' ' Mark is a name, a symbol, a print associated with a product or a service and which the purchasers associate sensations psicolgicas' '. (Not to be confused with Castle Lanterra!). As a company who watches over for its mark and develops its ' ' personalidade' ' aiming at to please its customers, perfecting each time its qualities and attributes, Marks they are only as the Human being. both need to question the quality of the emotional sensations generated and its perfectioning for well-being. They must be coherent with the objectives and sensations to transmit. When we analyze our mark, our personal trajectory and the impact of our attitudes before the obstacles of day-by-day, becomes necessary to evaluate the congruence of our position before the life in relation to the personal goals. Goals of professional, personal and interpersonal perfectioning. The coherence between what we feel and we express makes possible to transmit us all our interior force, marking our ticket in the life of the people, our works and mainly marking our way for the happiness. when we enter in a new phase, we must perceive which the necessary changes for the continuity of well-being and the satisfaction, either company or human being, the adaptation becomes the signal of the evolution, where its mark must syntonize and express the new trends, enclosing its new reality as a force propeller.

key: subjectivity, individual, Red as the sky. Introduction This article has the pretension to reflect sobrequestes related to the concept of subjectivity in the universe of psychology aluz of the vises of Gonzlez Rey (2004) and Hisses Lane (2002). Pontua algunsaspectos of the Red film As the Sky, in the attempt to relate the theory to the practical one. We will see, therefore, as asubjetividade goes gained space and, leaving of the agreement of such concept, it becomes to emerge the valuation of> particular experiences of eindivduos groups with its respective codes and of worlds with different eobjetivos fields. Beyond the recognition of a heterogeneidade inside of a singularity. What in them it is clearly is that we need to understand the subjectivity concept to inside paragarantir an understanding of the meanings constructed for the citizen deuma complexity which is conditional for history and determined by the culture. Subjectivity, a new model the emergency of the subjectivity ocorrequando sciences by itself does not give to account of a bigger universe of the man nocontexto where it lives without making opposition of man x object.

Rey (2004), nosseus studies on the Emergency of the Citizen and the subjectivity go in saying queos to them to know in different fields had not obtained more to legitimize to its rules universal porfilosofias of history. For the author, they had lost legitimacy osdiscursos totalizantes and universal and that practical the scientific ones, polticasmodernas must be thought about terms of a subjectivity. In the several camposdas sciences human beings is observed today a trend in if redefining them discursosem lathe of the truth ideas/falseness, objetividade/subjectivity as formade to bring a new dimension in the subject relation/object. The citizen is it in siou the society, not, exists without the other; objective the object not existeespecificamente without the citizen of it was part: The sensible category allows to visualize aespecificidade of psique human being and to incorporate an attribute to the social one: the cartersubjetivo of the social processes.