Broadband LTE networks will make user-friendly and popular mobile CRM solutions to strengthen of networks LTE will be available in contrast to UMTS in more regions especially in the rural areas. In the Ecenta AG in particular for field staff sees a large advantage, their CRM solution on your smartphone use. The mobile use of CRM solutions funded at present due to the increasing proliferation of smartphones and other mobile devices, as well as the mobilization of jobs in many industries”, explains Dr. Thorsten Wewers, Member of the Board of Ecenta AG. The software and consulting company specializes in particular the SAP Business Suite. Although hanging type and scale of mobile deployment of CRM solution by the respective industry and specific customer requests, but in most cases is considered, that the fast and stable access to current and extensive customer data through smartphones such as BlackBerry, iPhone or Windows Mobile based Devices has highest priority. LTE to get here significant improvements.” According to Gartner, over two years 50 percent of mobile employees in company leave their laptops at home and put on a different mobile device. For managers and salespeople, the Smartphone will accordingly to the most important work and communication tool.
A mobile CRM solution on Smartphones is used, so, for example, sales representatives shortly before the visit to customer can get an overview of the customer data. Includes also information about complaints, unpaid bills, and much more. Steffan Lehnhoff is full of insight into the issues. Also during the customer appointment, employees can easily retrieve important information such as for example extensive product information. As deadlines or tasks directly in the system on the spot can be entered and abgegelichen with the server in the Office. After the date customers can directly new leads or opportunities created, be updated the status of the customers and new contacts recorded. Also the rapid change of dates easier with mobile CRM: employees can schedule new events on the Smartphone and adapt daily routines.
The current UMTS technology is available in Germany since 2004 GSM but is still the most widely used standard worldwide. It serves mainly the voice transmission and the transmission of text messages. In Stockholm and Oslo, there is the world’s first LTE networks since December 2009. The German network operators plan to introduce LTE from 2011.