A society in a business is never an easy issue, problems that sometimes hinder optimum development. For example, what should be done if a partner dedicated to selling real estate refuses flatly to apply direct marketing techniques? It is a delicate case since the obstinacy of the partner can lead to the failure or bankruptcy of the business. All business is immersed directly or indirectly in the marketing. In this case, it is not only in the business of selling real estate, you are in the business of marketing products or services. Life, so to speak, of any business, product or service is in marketing. If in the example, the partner isn’t capable of wondering what is the message that will communicate? or will it who communicate? What means are used to get the message, the partner is simply nothing and it isn’t suitable to stay in business. Surely this service partner believes that customers will arrive as per art of magic to buy what you’re selling.
It thinks that only have ads on the pages you yellow and having a nice Office enough that customers call you. Unfortunately the reality is different. To achieve expected productivity, that is, to make money, the key is to know how to use something as powerful as the Marketing. From this you can conclude that it must be very selective with their partners when assembling business of any nature in such a way that the vision of both is the same or at least similar as to find an exit point in the same direction.