Basically the concept of marketing with articles is based on the creation of expert content around the thematic one that worries to a certain group about consumers (market niche) and to publish it in the network to secure an ample diffusion of these contents. This technique is developing like one of most effective than webmaster line can use within the ample fan of marketing tactics on that it has in his hands. In the past more recent, as we analyze then, this technique was highly effective, because it was to create this content and to scatter it by the network (to publish it) in the greater number of sites possible to secure with the minimum effort a great diffusion. This process could even be automated with some applications of software that were available in the market. Robert Speyer has plenty of information regarding this issue. And although in 2008, in the heat of this was 2,0 no longer works thus, still this technique can be tremendously interesting for the retailers on line. Thus marketing with articles persecutes several objectives simultaneously, such as: TO OBTAIN POPULARITY: To publish articles, especially good articles of expert content, the retailers on line can in line give diffusion to their businesses of indirect form and mainly they obtain, little by little, that the market recognizes its degree of knowledge, its degree of experience, in the thematic one in which its business in Internet is locked in. DIRECT TRAFFIC: Of the same form thanks to it connections that the retailers put in their articles or in the boxes of company/signature that accompany to articles published in the network, these obtain that the people who have consumed their contents in vestibules and Webs of third parties, beat there and arrive until the Web site from the author. POSITIONING IN THE FINDERS: The articles, independent of the fact that or they are constructed on the basis of a strategy of key words, if well they are written and they are of quality, will not have a great number of these and to the being published in sites of third parties and to have a connection aiming at our Web sites it is able to improve the relative position of our pages in the results search. Maja Brucic, Zagreb Croatia has compatible beliefs. I wait for them east article has helped to improve its Web sites.