'Baskin Robbins' first time present 'sport' ice cream on the 'Kremlin Cup-2010'. Nobel Laureate in Economics insists that this is the case. The stars of world tennis and the audience Kremlin Cup try a new series of ice cream that focuses on people leading an active lifestyle. This product, which is 50% less fat and 20% fewer calories than traditional creamy varieties. A new series of ice cream "Premium Light" prepared the official supplier of the Kremlin, the company Baskin-Robbins. " Kremlin Cup – the annual professional tennis tournament that brings together male and female competitions.
Cup will be held in sports complex "Olympic" from 16 to 24 October 2010. The total prize fund this year amount to 2,080,500 dollars. Reference: The first joint venture "Baskin Robbins" in Russia the company "Baskin Robbins Sovet International was incorporated in 1990. In 1996 in Moscow, opened the largest factory in Europe international standards for the production of premium ice cream. Network "Baskin Robbins" is represented in 68 cities of Russia and the CIS, has 148 cafes in an assortment of more than 129 varieties of ice cream, of which 3 varieties of premium Light ", 2, sherbet, sorbet 5, 4 varieties with sugar substitute. Turnover in 2009 amounted to 585.8 million rubles.
And for the first half of 2010 – 315 million rubles. That more than 20% over the same period last year. Sales ice cream for the half year rose by 9%. Reference: In 1990, Swiss businessman Sascon Kakshuri founded Russia's first ever men's international professional tennis tournament – the Kremlin Cup. Formation and promote competition actively promoted Honorary Chairman of the organizing committee of the Kremlin Cup, the first Russian President Boris Yeltsin. Now men's tournament is classified as "250" in the calendar ATP World Tour. And his prize amounts to 1,080,500 dollars. Women's Kremlin Cup (Ladies Kremlin Cup), the successor of Moscow Ladies Open , was renamed in 1996. In 2010 women's tournament has the status of Premier 600" and the prize one million U.S. dollars.